About me.
Profile
Creative leader shaping brands, stories, and the systems behind them through strategy, design, and direction built to move people and business forward
Experience
With experience spanning creative development, brand leadership, and strategic marketing, I help shape work that is both meaningful and results driven. I’m known
for bringing clarity to complexity, aligning teams around shared goals, and building ideas that connect across audiences, business needs, and brand ambition. Organized, collaborative, and effective in fast moving matrix environments, I serve as a trusted partner to executive leaders, cross functional teams, and agency partners alike.
Skills
My experience spans creative leadership, brand strategy, and marketing, with a focus on defining direction before execution and shaping work that is clear, purposeful, and built to perform. I bring strength in translating complex business needs into integrated ideas, systems, and stories that move brands forward, while leading the creative development required to bring them to life. That range includes campaign development, content strategy, performance marketing, media analytics, budget oversight, and agency partnership management, along with a strong track record of coaching talent, building teams, and creating the conditions for high level creative thinking to thrive.
Technical Skills
- Adobe Creative Cloud (Photoshop, InDesign, Illustrator)
- Marketing & Analytics Platforms (Google Analytics, YouTube, Google Ads)
- Project & Workflow Tools (Workfront, Percolate, Basecamp)
- Microsoft Office & Google Workspace, Percolate