Pulse AI was a great opportunity where I got to partner with the owner who was looking to launch a new med-tech machine learning and AI start-up. Without even
a business name, they needed someone with a strategic approach to marketing and brand to help lead this important stage of their business and brand development. Given my many years of marketing experience with brand development as a core strength, I quickly jumped at the opportunity. Within three weeks I was able to help lead the efforts of identifying the brand strategy, new business name, and the delivery of a visual identity that included a logo, brand colors, copy, tone of voice, business cards, and a website.

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