Pulse AI was an exciting opportunity to partner directly with the founder of a new med-tech startup focused on machine learning and artificial intelligence. With no business name or brand foundation in place, they needed a strategic marketing
and brand expert to guide this critical early stage of development. Drawing on my experience in brand strategy and go-to-market planning, I quickly stepped in to lead the effort. Working in a fast-paced, collaborative environment, I helped define the brand strategy, develop the business name, and deliver a full visual identity—complete with logo, color palette, brand voice, copy, business cards, and a website.

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