With decades of experience across graphic design, brand development, strategic marketing, and advertising, I make it a priority to give back by supporting nonprofit organizations
in need of creative and strategic expertise. One such opportunity was with St. Coletta’s of Illinois, an organization seeking to elevate its brand presence within the state. After working closely with their team to clarify marketing goals and define a focused brand strategy,
I developed a refreshed visual identity, a comprehensive brand system, and supporting assets for rollout. Below are select samples from that work.